{"id":10765,"date":"2022-08-27T07:07:00","date_gmt":"2022-08-27T14:07:00","guid":{"rendered":"http:\/\/tisbestorg.flywheelsites.com\/?p=10765"},"modified":"2022-12-09T10:46:22","modified_gmt":"2022-12-09T17:46:22","slug":"blk-bold-coffee-has-big-perks-for-at-risk-ommunities","status":"publish","type":"post","link":"https:\/\/www.tisbest.org\/posts\/blk-bold-coffee-has-big-perks-for-at-risk-ommunities\/","title":{"rendered":"BLK &#038; Bold Coffee Has Big Perks for At-Risk Communities"},"content":{"rendered":"\n<iframe loading=\"lazy\" style=\"display:block; margin:auto\" src=\"https:\/\/www.youtube.com\/embed\/y1Y5p2TKM4o\" width=\"575\" height=\"324\" frameborder=\"0\" scrolling=\"no\" allow=\"autoplay\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>TisBest is on a mission to #RedefineGifting by replacing gifts of stuff with gifts of good. In that spirit we like to feature heartwarming stories of special people, like BLK &amp; Bold Co-Founders Pernell Cezar and Rod Johnson, who are also doing good in this world. We hope it inspires you to spread some kindness and love in your communities.<\/em><\/p>\n\n\n\n<p>Pernell Cezar and Rod Johnson are the co-founders of <a href=\"https:\/\/blkandbold.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">BLK &amp; Bold Specialty Beverages<\/a>, the first nationally distributed black-owned coffee brand. The two childhood friends left their jobs in the corporate world because of an idea that started brewing over a shared cup of coffee.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">New Business Idea Percolates Over a Cup of Joe<\/h2>\n\n\n\n<p>High school classmates Pernell Cezar and Rod Johnson lived on the same street in Gary, Indiana. They spent their days shooting hoops in Pernell\u2019s backyard court. Both of them were first-generation college graduates and pursued careers in the corporate world. Pernell worked in retail merchandising and Rod was a professional fundraiser for national academic and health care institutions.<br><br>The two remained friends and often met up for coffee. They felt unfulfilled in their careers and started discussing ideas for start-up businesses, but none of them stuck. Then they realized that every time they had these brainstorming meetings it was always over a cup of coffee or tea. That\u2019s when Pernell and Rod knew something was brewing.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.tisbest.org\/wp-content\/uploads\/2022\/08\/Ellens-photos-from-blogs-and-posts-5-300x300.jpg\" alt=\"Pernell Cezar and Rod Johnson of BLK &amp; Bold Coffee are presented with a TisBest check on The Ellen DeGeneres Show.\" class=\"wp-image-10799\" srcset=\"https:\/\/www.tisbest.org\/wp-content\/uploads\/2022\/08\/Ellens-photos-from-blogs-and-posts-5-300x300.jpg 300w, https:\/\/www.tisbest.org\/wp-content\/uploads\/2022\/08\/Ellens-photos-from-blogs-and-posts-5-1024x1024.jpg 1024w, https:\/\/www.tisbest.org\/wp-content\/uploads\/2022\/08\/Ellens-photos-from-blogs-and-posts-5-150x150.jpg 150w, https:\/\/www.tisbest.org\/wp-content\/uploads\/2022\/08\/Ellens-photos-from-blogs-and-posts-5-768x768.jpg 768w, https:\/\/www.tisbest.org\/wp-content\/uploads\/2022\/08\/Ellens-photos-from-blogs-and-posts-5.jpg 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">The Daily Grind<\/h2>\n\n\n\n<p>Although the two friends had corporate experience and a mutual love of coffee, they knew nothing about the coffee industry. They set up shop in Pernell\u2019s garage and started researching and experimenting. Using technology to their advantage they watched YouTube videos to figure out how to use the roaster. There was a lot of trial and error. In fact, one of their neighbors was concerned that the garage was on fire due to the burning smell. Fortunately, there wasn\u2019t a fire \u2013 just a flaming hot cup of coffee in the making.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Brewing a Brand That Gives Back<\/h2>\n\n\n\n<p>Once Pernell and Rod perfected their roast they started discussing how and where to sell it. They wanted a brand that reflected not only their love of coffee but one that fulfilled their other mutual passion \u2013 giving back to their community. The two friends had been drinking coffee their entire adult lives. However, they felt that the black community was underrepresented in the coffee business. What\u2019s more, the industry as a whole was not very community focused.<\/p>\n\n\n\n<p>In an <a href=\"https:\/\/fortune.com\/2020\/06\/08\/black-owned-business-blk-bold-coffee\/?u36sf4\" target=\"_blank\" rel=\"noreferrer noopener\">interview with Fortune<\/a>, Rod Johnson shared, \u201cCoffee is the second-highest-consumed beverage in the U.S. (after water), and millions of people partake in daily consumption, all that fall short of making a positive impact back to their communities. We want to ensure that our communities and consumers are being supported and respected via the coffee businesses and retailers that market to us and are located on corners of our communities across the U.S.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">BLK &amp; Bold Serves Up a Cup of Kindness<\/h2>\n\n\n\n<p>BLK &amp; Bold Specialty Beverages reflects the products they sell \u2013 black coffee and black tea. It also represents the black-owned business and the communities in which it serves. They intentionally do not operate as an independent coffee shop. BLK &amp; Bold, headquartered in Des Moines, IA, is a coffee and tea manufacturer and supplier with a business model based on social impact.<\/p>\n\n\n\n<p>Growing up in Gary, Indiana, Pernell Cezar and Rod Johnson lived in an at-risk community. They know what it\u2019s like to walk in those shoes. They were fortunate enough to overcome obstacles and become successful. Pernell and Rod wanted to find a way to help children in marginalized communities live their best lives. Through their brand, Pernell and Rod give back to their childhood community as well as other at-risk areas across the country. BLK &amp; Bold donates 5% of profits to 15 U.S. organizations that support at-risk youth. Now the co-founders have come full circle from shooting hoops in the backyard to building a <a href=\"https:\/\/blkandbold.com\/pages\/nba-partnership\" target=\"_blank\" rel=\"noreferrer noopener\">business and philanthropic partnership with the NBA<\/a>!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">NBA Matches BLK &amp; Bold Charitable Donations<\/h2>\n\n\n\n<p>BLK &amp; Bold features a special collection of NBA-themed coffee. The collection, wittily called The Warm Up, includes teams such as the Los Angeles Lakers, the Chicago Bulls, and the New York Knicks. Each custom-coffee roast is packaged with the BLK &amp; Bold brand and respective team\u2019s colors. To make the partnership even sweeter the NBA matches BLK &amp; Bold\u2019s donation to at-risk communities with every sale of their NBA-licensed coffee products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dwyane Wade Tells Pernell and Rod What\u2019s Happening<\/h2>\n\n\n\n<p>With each milestone of their success Pernell Cezar and Rod Johnson have had what they call \u201cwhat\u2019s happening\u201d moments. From their first successful brew to their partnership with the NBA, they just look at each other in awe and say, \u201cWhat\u2019s happening?\u201d They had the same reaction when former Miami Heat star Dwyane Wade and his wife, actress Gabrielle Union, showed BLK &amp; Bold some love on their social platforms.&nbsp;<\/p>\n\n\n\n<p>When Pernell and Rod were invited as guests on <a href=\"https:\/\/www.ellentube.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Ellen DeGeneres Show<\/a> they had another \u201cwhat\u2019s happening\u201d moment. First, they fulfilled their childhood basketball dreams when they met guest host Dwyane Wade. Next, Dwyane announced that The Ellen DeGeneres Show partnered with <a href=\"https:\/\/www.tisbest.org\/\">TisBest Philanthropy<\/a> to help BLK &amp; Bold with their social impact mission. Dwayne presented Pernell and Rod with a TisBest check for $10,000 for BLK &amp; Bold to give back to at-risk communities! That\u2019s \u201cwhat\u2019s happening!\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sip, Relax, and Give Back<\/h2>\n\n\n\n<p>BLK &amp; Gold started with a single roaster in Pernell\u2019s garage. Now the company operates from a 20,000 SF commercial facility in Des Moines. In just three years, BLK &amp; Bold has profited nearly $1 million \u2013 and continually expands its impact on at-risk communities. If you\u2019d like to support a black-owned business that is giving back, BLK &amp; Bold\u2019s products can be found online, on <a href=\"https:\/\/blkandbold.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">their website<\/a> and Amazon, as well as in retail stores such as Target and Whole Foods.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"187\" src=\"https:\/\/www.tisbest.org\/wp-content\/uploads\/2022\/08\/TisBest_Charity_Gift_Card_coffee-300x187.png\" alt=\"A TisBest Charity Gift Card featuring a botanical and coffee themed design.\" class=\"wp-image-10796\" srcset=\"https:\/\/www.tisbest.org\/wp-content\/uploads\/2022\/08\/TisBest_Charity_Gift_Card_coffee-300x187.png 300w, https:\/\/www.tisbest.org\/wp-content\/uploads\/2022\/08\/TisBest_Charity_Gift_Card_coffee-768x478.png 768w, https:\/\/www.tisbest.org\/wp-content\/uploads\/2022\/08\/TisBest_Charity_Gift_Card_coffee.png 974w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Create More Warm Fuzzies!<\/h2>\n\n\n\n<p>Join us in the movement to #RedefineGifting by replacing gifts of stuff with gifts of good. If you feel inspired by this heartwarming story, spread a little more love in our world. <a href=\"https:\/\/www.tisbest.org\/about\/charity-gift-card\/\">Send a TisBest Charity Gift Card<\/a> to those close to your heart so they can pay it forward to a charity that is close to theirs. Or give a card to a stranger as a random act of kindness. Together, you\u2019ll do a world of good.<\/p>\n\n\n\n<p><strong>Share your giving stories with us on social by tagging your post with #RedefineGifting.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TisBest is on a mission to #RedefineGifting by replacing gifts of stuff with gifts of good. In that spirit we like to feature heartwarming stories of special people, like BLK &amp; Bold Co-Founders Pernell Cezar and Rod Johnson, who are also doing good in this world. We hope it inspires you to spread some kindness&#8230;<\/p>\n","protected":false},"author":11,"featured_media":10799,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[165,166],"tags":[170,169,143],"class_list":["post-10765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redefinegifting","category-as-seen-on-ellen","tag-as-seen-on-ellen","tag-heartwarming-stories","tag-redefinegifting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BLK &amp; 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