{"id":3264,"date":"2020-10-27T01:33:27","date_gmt":"2020-10-27T08:33:27","guid":{"rendered":"http:\/\/tisbestorg.flywheelsites.com\/blog\/?p=3264"},"modified":"2023-09-25T12:24:28","modified_gmt":"2023-09-25T19:24:28","slug":"virtual-events-drive-more-attendance-on-purpose","status":"publish","type":"post","link":"https:\/\/www.tisbest.org\/posts\/virtual-events-drive-more-attendance-on-purpose\/","title":{"rendered":"Virtual Events: Drive More Attendance on Purpose"},"content":{"rendered":"
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Remote work is the new normal, and organizations have pivoted their conferences and trade shows to the virtual sphere. It\u2019s a new frontier for most marketing directors and event planners. Attracting guests to virtual events requires thinking of new ways to drive attendance.<\/span><\/p>\n\n\n\n

A Shared Purpose Aligned with your Virtual Event <\/span><\/h3>\n\n\n\n

Companies are aligning their core-values with social causes now more than ever. At TisBest, we believe the key to a successful #pivottovirtual is grounded in this <\/span>values-based process<\/span><\/a>. <\/span><\/p>\n\n\n\n

Your target audience is likely to be busier than ever. They may be working on staggered schedules, homeschooling children, and dealing with other distractions. This means you\u2019ll need to really stand out<\/strong> to entice people to engage. Connecting your virtual event to a cause that aligns with your brand and your audience\u2019s heartstrings will make a big difference. <\/span><\/p>\n\n\n\n

The ultimate win is to create a cause-supported engagement program that <\/strong><\/span>intersects<\/i><\/strong> with your event’s core theme. <\/span><\/p>\n\n\n\n

The element that professionals are missing most these days is opportunities for personal connections made at in-person events like conferences. There\u2019s nothing quite like the feeling of being in a room of people all compelled by the same new customer insight or industry trend. But sharing the experience with new and old colleagues is what makes the event memorable. So it’s at the event after the presentation where we remember forging meaningful personal connections.<\/p>\n\n\n\n

Cause-Related Ideas that Intersect and Help Attendees Connect<\/span><\/h3>\n\n\n\n

There are options in the virtual event realm that help build even stronger connections! For an industry event<\/strong>, help attendees cross the physical divide by reinforcing a common purpose from afar.<\/span> <\/span><\/p>\n\n\n\n